A jewel of the American Industrial Revolution, in the hands of its founders - the sometimes reckless and always boisterous Busch family of St. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers." Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. "The engrossing, often scandalous saga of one of the wealthiest, longest- lasting, and most colorful family dynasties in the history of American commerce - a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. Illustrated with a section of black-and-white photographic plates. Includes Author Dedication Acknowledgments Busch Family Tree Prologue: "August is Not Feeling Well" Epilogue: An American Dream Notes Index and About the Author. As new condition red boards/white spine/black spine lettering contained in a fine condition non price-clipped color illustrated dust jacket.
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